27 September 2015

destination design

E V E N T || designjunction, London Design Week 2015

"Are you a designer?" was the most common question I got asked at this year's London Design Week, an event created to celebrate and promote great design from all over. Naturally, I was flattered - I had somehow managed to blend in - so was a little worried they would be disappointed when I would reply with "nope, I'm just a person who likes great design". This is the truth, I have a major appreciation for craftsmanship and an eye for detail. Design is one of those attributes I wish I had because a talented designer can make an everyday object exciting again or if we're lucky improve on existing designs so they adapt to become more in tune with us. It's a real art and something I'm glad is showcased so that it's appreciated every year. This was my first time at a London Design Festival paid fair and for £11 it was worth every penny.

where || designjunction, The College & Victoria House, Holborn

the setting. //

designjunction is the flagship show of London Design Festival - one of the various fairs offered by the festival where you can browse a whole host of establish and new labels, attend talks, workshops and enjoy goodies from carefully selected pop-up eateries. It's a feast for the eyes, the mind and the belly - my favourites! The trade shows are just one aspect of the festival with landmark projects appearing all over London, like the A Bullet From A Shooting Star by Alex Chinneck, showcases at the V&A and Somerset House and various Design Districts across London to explore [where clusters of smaller, local design events have been organised]. There's something for everyone.

designjunction. //

On arrival, I picked up a few leaflets and the programme [which was presented in newspaper form - a nice touch]. This year, the main showcase was housed in The College and the shopping area and eateries in Victoria House. This area apparently used to be the home of the famous Central Saint Martins University of the Arts [now in King's Cross] so many of the designers showcasing could have once studied in the same old building. It's made up of five floors, including a basement, so there was a lot of ground to cover and the place was a mind-boggling maze of corridors and stairs. Despite all the signs, I kept discovering hidden alcoves where designers had been placed - nice surprises!

photo diary. // prepare yourselves

fun ideas | loved these fun hairy lights & cute benches
Leaf by Haberdashery | a really delicate and beautiful take on the chandelier
Studio Appetit | blueberry chocolate spears & art deco chocolate gems, the art of merging food & design
lovely Laufen | one of a kind sinks showcasing ten Brazilian artists' take on what Brazil means to them 
stair stars | flame light installation by LUMM & showcase installation by Knit
simple is effective | loved these gold lamps & WOUD Danish furniture
life in the everyday | Tools For Everyday Life & We Do Wood bringing life into everyday objects

double take | Mema Designs bringing the SA feel into lighting & loved this glamorous light square
time to learn | sat in on the fascinating Colour Trends presentation & grabbed a latte from Noble Espresso
the process | how to properly design a watch & mysterious giant lightbulbs to set the mood
bright ideas | wall lights, pretty filaments & funky lampshades plus wooden rocking chairs
sometimes bigger is better | chairs by James & muffins by Lucie Koldova
craft at heart | woodcraft by Channels Design & window art workshop
classic is good | Native & Co and Zita Menyhart Studio straight forward style
idea generation | what is design in 2025? & Sol lamps by Edgar Home
functional can be pretty | a clever coffee table and James Tattersall's beautiful desk

all in all, a tiring but inspiring day. Looking forward to next year!


1 comment: